Features, Benefits and How it Works
Cleo is a UK-based financial management app founded in 2016 that combines budgeting tools, spending insights, and savings features, all enhanced by artificial intelligence. Although not a traditional neobank, Cleo aims to empower users to take control of their finances through its engaging and user-friendly platform.
Moreover, Cleo offers a unique experience by using a chatbot interface, allowing users to interact with their finances conversationally. The app helps users track their spending habits, set personalized budgets, and receive insights into their financial health.
Additionally, Cleo provides a prepaid card known as the “Cleo Card,” enabling users to spend and manage their money directly through the app. This integration makes it easier for users to control their spending while benefiting from the budgeting and savings features Cleo offers.
Overall, Cleo appeals particularly to younger audiences who seek a modern, digital approach to managing their finances. Its mission is to simplify money management and make financial insights accessible to everyone, helping users build better financial habits and achieve their savings goals.
Founded: 2016
Headquarters: London, UK
Users: +1 million
Countries available: United Kingdom and United States
Account plans: checking and savings accounts for personal users