first direct landing page
What is first direct about?
First Direct is a UK-based digital bank offering a full range of financial services for personal users, known for its strong customer service and innovative banking solutions.
Key Features
- Full-Service Current Account
- 24/7 Customer Support
- Fee-Free Overseas Spending
- Savings and Mortgage Options
- Personal Loans and Credit Cards
- Seamless Mobile and Online Banking
Why choose first direct?
First Direct is ideal for UK residents looking for a digital-first bank with outstanding customer service, fee-free international spending, and a comprehensive range of financial products.
Who is first direct for?
- Personal users
Where is first direct available?
first direct is currently available for residents in:
How is first direct different than my bank?
first direct provides 24/7 account access via its mobile app, enabling you to manage finances, make payments, check your balance, and freeze your card anytime. Real-time transaction notifications keep you in control of your spending.
Opening an account is quick and hassle-free—download the app, verify your identity, and get started within minutes. No credit check is required.
With low fees and no physical branches, first direct minimizes costs for ATM withdrawals, international transfers, and payments abroad. The app also keeps everything digital, offering convenience and eco-friendliness.
Founded: 1989
Headquarters: Leeds, UK
Users: +1.9 million
Countries available: UK
Account plans: current and savings accounts for personal users
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Why use a neobank?
Affordable fees and attractive pricing
With their digital-first approach and reduced operating costs, neobanks often offer highly competitive fees compared to traditional banks. Many neobanks minimize or eliminate fees for services like account maintenance and transactions, and some even provide enhanced interest rates on savings and loans. This cost-efficiency appeals to individuals and businesses focused on maximizing financial value without the typical expenses of traditional banking.
Quick account setup and hassle-free onboarding
Opening an account with a traditional bank is often a slow, paperwork-heavy process. Neobanks streamline this experience by using technology to offer a quick, fully online onboarding. Some even provide instant approval, allowing users to start banking within minutes. This efficiency and ease make neobanks an attractive option for people who want fast, paperless access to financial services.
Intuitive design for easy navigation
Advanced budgeting and financial tracking tools
Neobanks often come equipped with advanced financial tools built right into their apps, giving users insights into spending patterns, budgeting help, and real-time transaction categorization. For businesses, this translates into improved financial control and clear visibility over cash flow. With features like expense tracking and financial analysis, neobanks empower individuals and businesses to make informed, data-driven financial decisions, setting them apart with their strong focus on financial management.
Responsive support and community involvement
Neobanks focus on customer satisfaction with quick, accessible support through multiple channels like in-app chat, email, and even social media. Traditional banks can sometimes have slower, more bureaucratic service, but neobanks use technology to deliver faster, more tailored responses. Many also build a sense of community through online forums and events where users can exchange tips and insights, fostering a collaborative approach to banking.