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first direct – Banking in black and white. All on your mobile

first direct home page
first direct landing page

What is first direct about?

First Direct is a UK-based digital bank offering a full range of financial services for personal users, known for its strong customer service and innovative banking solutions.

Key Features

  • Full-Service Current Account
  • 24/7 Customer Support
  • Fee-Free Overseas Spending
  • Savings and Mortgage Options
  • Personal Loans and Credit Cards
  • Seamless Mobile and Online Banking

Why choose first direct?

First Direct is ideal for UK residents looking for a digital-first bank with outstanding customer service, fee-free international spending, and a comprehensive range of financial products.

Who is first direct for?

  • Personal users

Where is first direct available?

first direct is currently available for residents in:

United Kingdom

How is first direct different than my bank?

first direct provides 24/7 account access via its mobile app, enabling you to manage finances, make payments, check your balance, and freeze your card anytime. Real-time transaction notifications keep you in control of your spending.

Opening an account is quick and hassle-free—download the app, verify your identity, and get started within minutes. No credit check is required.

With low fees and no physical branches, first direct minimizes costs for ATM withdrawals, international transfers, and payments abroad. The app also keeps everything digital, offering convenience and eco-friendliness.

Founded: 1989

Headquarters: Leeds, UK

Users: +1.9 million

Countries available: UK

Account plans: current and savings accounts for personal users

first direct cards
first direct cards

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Why use a neobank?

Affordable fees and attractive pricing

Quick account setup and hassle-free onboarding

Intuitive design for easy navigation

Neobanks offer highly accessible, user-friendly mobile apps designed for a smooth, modern banking experience. Unlike traditional banks, which rely on complex processes and paperwork, neobanks provide a streamlined interface where users can manage finances, track transactions in real-time, and set up alerts with ease. This straightforward, app-based experience appeals to tech-savvy users and businesses alike, offering a practical solution for efficient financial management.

Advanced budgeting and financial tracking tools

Responsive support and community involvement

What Neobank: Your guide to modern banking.