M1 Finance – Everything you need to know

M1 Finance is a financial technology platform that combines automated investing, personal finance management, and borrowing into one comprehensive app.

Founded in 2015, M1 Finance offers a modern, user-friendly platform designed for individuals looking to invest with more control and flexibility than traditional robo-advisors, while still benefiting from automation. Its unique combination of self-directed investment choices, free trades, and customizable portfolios makes it a popular choice for those seeking to take charge of their investment strategies without the high fees or complexity of traditional financial services.

In addition to its investment features, M1 Finance also offers a cash management account called M1 Spend, which integrates seamlessly with the investment platform. The account functions like a traditional checking account, with a debit card, direct deposit, and bill payment capabilities, but it also offers interest on balances and cashback rewards on purchases for premium users.

Moreover, another notable feature of M1 Finance is M1 Borrow, which allows users to borrow against the value of their investment portfolio at competitive interest rates. This feature is particularly useful for individuals who need quick access to cash without selling off their investments. Users can borrow up to a certain percentage of their portfolio value, offering flexibility for managing cash flow, funding larger purchases, or consolidating debt.

In summary, M1 Finance stands out for its combination of customizable investing, automated portfolio management, and integrated cash management and borrowing options. By offering a flexible, low-cost platform, M1 Finance empowers users to take control of their financial future, whether they are managing investments, everyday expenses, or accessing liquidity. This all-in-one approach simplifies financial management and caters to the needs of modern, tech-savvy investors.