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SoFi – Everything you need to know

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Features, Benefits and How it Works

SoFi, or Social Finance, is a U.S.-based fintech company offering a wide range of financial services, including personal loans, student loan refinancing, mortgages, investment services, and digital banking.

Likewise, founded in 2011, SoFi initially focused on student loan refinancing but has since expanded into a comprehensive financial platform that caters to various consumer needs. Its mission is to help people achieve financial independence and success, offering products that simplify and improve financial management for individuals at different life stages.

Moreover, one of SoFi’s standout features is its digital banking services, which include a high-interest checking and savings account with no account fees, early direct deposit access, and automatic savings tools. SoFi also offers cash back on spending through its debit card and allows users to earn interest on their balances.

In addition, beyond banking, SoFi has made a significant impact in the personal finance space through its investment platform. The platform offers both active and automated investing, giving users access to stocks, ETFs, and even cryptocurrencies. The platform also promotes financial education through a wealth of resources, including webinars, articles, and tools to help users make informed investment decisions.

In the lending space, SoFi provides personal loans, home loans, and student loan refinancing. Its personal loans are particularly popular for their flexibility, offering competitive rates and no origination fees. SoFi’s student loan refinancing is one of its flagship products, providing graduates with lower interest rates and better repayment terms.

Overall, SoFi stands out as a versatile financial platform that addresses a broad spectrum of financial needs. By combining digital banking, lending, investing, and financial education into one ecosystem, SoFi empowers individuals to take control of their financial futures while offering the tools and resources to achieve long-term success.

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Founded: 2011

Headquarters: San Francisco, USA

Users: +5.6 million

Countries available: United States and Hong Kong

Account plans: checking and savings accounts for personal users

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